R/GA worked with Netflix Korea for the launch of 6 Underground by helping the citizens of Seoul disappear. For the launch, there was a takeover of digital billboards and digital bus-stop posters along the top streets of Seoul - Gangnam, Samsung Station and DDM.

CCTVs were hijacked to broadcast detected passerby’s faces on the billboard analysing their presence and emotions. The website quiz analysed their online presence and identified whether they were a “ghost” [not present/invisible or very present/visible] on social media. The results would dictate the concealed glitch look on their picture and visually show how (un)concealed their faces would be if anyone tried to find them online.

I was responsible for the website's UX, quiz flow and structure.